I'm a UX / Product designer and strategy consultant working with agencies, companies and startups. I focus on creating meaningful products and services that solve problems, help with everyday tasks and improve quality of life.
Work in Progress
I'm now collaborating with a design agency on mobile app design. It is meant to support professional maintenance workers at industrial, business and public facilities. The challenges of these workers are prioritizing the tasks, orientating in large facilities, reporting of their findings and work progress, generating reports, etc. We are trying to address their needs with modern solutions that allow fast and hassle-free operation on the go.
Another product in the making is a mobile shopping app for a large-scale e-commerce player in the local market. It is in the concept development stage, so what I can tell is that we are implementing a cross-channel experience and taking the advantages of mobile platform to further simplify the journey of discovery, purchase and delivery of the goods.
Colposcope Digital System
I was part of the design team that worked on redesign of an app that is part of the colposcope system. This system is used in hospitals for gynecology and forensic examinations. Digital camera is attached the colposcope to capture images and videos. Desktop app is used to control the system, manage patient files, edit and store captured media, prepare reports, etc. The original app was made a while ago. It was difficult to operate, did not support all needed functionality and looked outdated.
Our team has visited several medical centers, got familiar with established medical practices and the equipment in examination rooms. We also interviewed several physicians to understand their workflow, constraints and pain-points. Our goals were: total redesign, adding new functionality, provide better support to established medical practices, enable smooth transition to the new app.
In 2015 I've collaborated with a design studio on new design of Baligam.co.il. My role was to design the responsive layouts for mobile and tablet devices, based on desktop design. I used Axure's adaptive views to do it.
Isramedportal.ru is the first online source for full and objective cover of medical treatment in Israel aimed at Russian speakers all over the world. Russian speakers make up to 50% of all visitors with a medical purpose. The goals and challenges were to structure lots of information for easy access, support experience sharing and eventually build a reputable community that would have an impact on the whole industry.