I focus on solving real-life problems and creating meaningful and pleasant experiences for consumers and professionals. I work with startups, companies and entrepreneurs.
Research helps to understand and define the problem before designing a solution, getting to know your users, their needs and typical usage scenarios, getting familiar with an environment, market and circumstances in which the final product will be used. Based on the research a concept with an optimal user flow, navigation and information architecture is synthesized. The outputs of the following design process are annotated wireframes and interactive HTML prototypes. They include the screens, behavior and necessary interactions between the user and the system. It looks similar to a final product without the graphic design and uses fake data. The prototype serves as an input for visual designers and developers, the base for user testing or as a presentation to stakeholders and investors.
EVALUATION & OPTIMIZATION
Prototype makes user testing possible at early stages. Testing products (or their prototypes) on typical users helps to study users' performance and understand their behavior. After the observation is analyzed and valuable feedback is gathered, necessary changes based on insights can be made. In addition, an experience review may be done to uncover various problems that get in a way of great user experience. A walk-through is done on entire product with all its channels and touch-points and report is prepared. Based on the review and other collected data (via research, testing and user statistics), I list the found problems, suggest solutions and recommend general improvements that will boost conversions and enrich the overall experience.
My clients & PARTNERS
Medical / Security / E-commerce / BI / etc
TIPS & INSIGHTS
Customer journey starts with discovering and getting familiar with a product or service, through the process of getting it, to the actual consumption cycle that can start on one channel and move to another (for example: moving from web app to mobile app and back, getting support, receiving an email). Naturally, users desire a seamless and effortless experience across all channels and touch-points while satisfying their needs. Multi-channel experience provides great business opportunities, but also comes with great responsibility.
CONSUMER-GRADE UX IN PROFESSIONAL SOFTWARE
The gap between consumer UX and enterprise UX is narrowing in the recent years. Customer expectations for professional software are rising in par with high standards of consumer products. Enterprise computing companies are realizing the importance of investing in more fluid and productive user experience. This is a wise thing to do, since more and more businesses and users are picking the software that provides high level of productivity and great user experience.
Professional software serves the needs of specialized audiences (for example: Nurses, IT admins, architects). Each audience thrives on a particular foundation of concepts and terminology unique to their domain. They have certain habits, values and workflows to be understood and supported. It is important to study their work environment, their tasks, typical workflows, behavior and expectations.
Micro-copy is those bits of text that every website or app has: button labels, form labels, titles, messages, and all other system information that has to be clear, precise and engaging. This is not something to be neglected as small details like this reduce friction, provide reassurance and enrich the experience.