I like tackling challenges and solve real-life problems. I focus on meaningful experiences for consumers and professionals.
Research & Analysis
Various research techniques help to understand and define the problem before designing a solution. Research allows to uncover users' needs, their typical usage scenarios, their workflow and pain points.
Concept & Strategy
Concept forming is a creative process of generating multiple ideas and synthesizing them into the best solution with an optimal user flow, navigation and information architecture that will support the earlier defined usage scenarios and workflows.
Wireframing & Specs
The outputs of the design process are usually wireframes and specs, which are the inputs for visual designers and developers. They include all screens, behavior and necessary interactions between the user and the system.
Prototyping is done to get a more realistic feel of the app even before the development and visual design start. It makes possible gathering valuable feedback from the users and quickly make the necessary changes.
EVALUATION & OPTIMIZATION
The review is done to uncover various problems that get in a way of great experience. In the process I walk through your entire product or service with all its channels and touch-points and prepare a report where I list and explain all found problems.
Products (and features) need to be tested as early as possible and surely before they hit the market. Testing the products on typical users helps to study their performance (identify their pain points) and understand their behavior.
Based on experience review and other collected data via research, testing and analytics, I suggest solutions to the found problems and also recommend general improvements that will enrich the overall experience.
"I worked with Nick on a medical product design. Nick was very attentive to the client and user needs and was willing to dive into the complexities of the working process. The delivered interface received excellent reviews."
Shay Ben-Barak, UXD
I had the pleasure to work with companies, startups, design studios and individual entrepreneurs on various products and services (e.g. medical, BI, security, e-commerce).
TIPS & INSIGHTS
Customer journey starts with discovering and getting familiar with a product or service, through the process of getting it, to the actual consumption cycle that can start on one channel and move to another (for example: moving from web app to mobile app and back, getting support, receiving an email). Naturally, users desire a seamless and effortless experience across all channels and touch-points while satisfying their needs. Multi-channel experience provides great business opportunities, but also comes with great responsibility.
CONSUMER-GRADE UX IN PROFESSIONAL SOFTWARE
The gap between consumer UX and enterprise UX is narrowing in the recent years. Customer expectations for professional software are rising in par with high standards of consumer products. Enterprise computing companies are realizing the importance of investing in more fluid and productive user experience. This is a wise thing to do, since more and more businesses and users are picking the software that provides high level of productivity and great user experience.
COMPLEX DATA MODELING
Professional software usually relies on complex data models that describe what is going on behind the scenes, what actions can or cannot be taken, what logical relationships are defined between objects and their attributes. Understanding these data models is an essential step in design of an interface that offers the right amount of complexity, supports established practices and workflows, and incorporates the best practices and standards of modern design.
Professional software serves the needs of specialized audiences (for example: Nurses, IT admins, architects). Each audience thrives on a particular foundation of concepts and terminology unique to their domain. They have certain habits, values and workflows to be understood and supported. It is important to study their work environment, their tasks, typical workflows, behavior and expectations.
Micro-copy is those bits of text that every website or app has: button labels, form labels, titles, messages, and all other system information that has to be clear, precise and engaging. This is not something to be neglected as small details like this reduce friction, provide reassurance and enrich the experience.